Less, but unforgettable.
Superfrag is a fragrance house built on a simple belief: the scents people remember are rarely the loudest ones.
One idea at a time
Every fragrance begins with a single thought: a colour, a material, a moment. Everything that doesn’t serve it is taken away.
Worn close
We compose for the person wearing the fragrance and the people they let near, not for the whole room.
Made to keep
A weighted glass bottle, a metal cap, a label that says only what it needs to. Objects worth leaving out on the shelf.
Frosted glass, nothing more.
The Superfrag flacon is a flat cushion of frosted glass with a thick base that catches the light. Each fragrance takes its own colour, so the collection reads like a palette.
See the collectionThe first collection is launching soon, with beauty essentials to follow. Write to us and we’ll tell you when it arrives.